Prosper was a small rural town on Preston Road (SH 289) in North Texas about 6 mi (9.7 km) north of Frisco, but in recent years – true to its name – it has prospered. Prosper has maintained a spacious country feel while developing into an upscale suburb, with rolling terrain, many trees and large single-family-home lots. Prosper is growing rapidly in terms of new home building (single-family houses in the $250,000 to $3,000,000 + range). In addition to a longtime retail filling station, in 2004 Prosper saw its second and third retail establishments arrive: a Sonic restaurant, and an Exxon "On the Run" station. Since 2004, Prosper has added a Palios, CVS, Ernestos, Subway and many other establishments. The Gates of Prosper is a luxury $500-million-dollar retail development set to start construction in 2014.